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Case studies · E-commerce & DTC brands

Case study 04 / 35

How We Generated and Mapped 780 Unique Referral Codes for a Tactical Equipment Brand’s Word-of-Mouth Program

A referral-code system tied directly to the storefront turned informal word-of-mouth into a trackable, attributable growth channel.

780 Unique Referral Codes

How we did it

  1. Step 1
    Code Generation Engine

    Automatically issues a unique referral code per customer or partner.

  2. Step 2
    Audience Mapping

    Matches each code to its originating audience segment for attribution.

  3. Step 3
    Draft Order Automation

    Generates a discounted draft order automatically when a code is redeemed.

  4. Step 4
    Redemption Tracking

    Built the infrastructure to measure redemption performance as the program scales.

Referral MarketingEcommerce OpsAttribution
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Client names are withheld by default and replaced with an industry description throughout — the work speaks for itself either way.