How We Deduplicated 560 Keyword Rows and Rebuilt Conversion Tracking on a Six-Figure Google Ads Account

A full account audit found years of keyword sprawl and inflated conversion counting, then rebuilt the account’s measurement foundation before touching a single bid.

560 Keyword Rows

How we did it

Step 1
Auto-Apply Shutdown
Disabled every Google auto-apply recommendation silently changing keywords and budgets.
Step 2
Keyword Deduplication
Cleaned 560 active keyword rows down from 471 duplicates.
Step 3
Conversion Goal Rebuild
Rebuilt the primary goal around qualified leads and 60+ second calls only.
Step 4
Bulk Remediation
Shipped fixes for negative keywords, sitelinks, and call assets in one pass.

Google Ads AuditConversion TrackingWasted Spend

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Client names are withheld by default and replaced with an industry description throughout — the work speaks for itself either way.