What a Free Website Checkup Actually Checks For

Why most website reviews stop at the homepage

Ask a friend to review your website and you will get an honest, useful, and incomplete answer: how it looks, whether the text makes sense, whether they could find the phone number. That is real feedback, but it is only the part a person can see by scrolling.

A technical scan picks up where that stops. It reads the parts of a site a browser loads that a visitor never consciously notices, and reports what it finds in plain language.

[Check your own site](/)

What a scanner can check without logging into anything

A public scan works the same way any visitor's browser does. It requests your pages and reads what comes back. From that alone, it can tell you whether your internal links actually go where they say they go, or quietly land on a missing page.

It can check whether basic security headers are set, the kind that stop a browser from being tricked into running someone else's content on your page.

It can run your site through a standard speed and accessibility test, the same kind of check used across the web, not a guess based on how fast it feels on one connection.

It can watch whether a tracking tag that was supposed to fire is actually firing, by reading the real network requests the page makes, not just the page's raw code.

The score is a starting point, not a verdict

A number out of 100 is useful for one thing: telling you whether to look closer. It is not a grade on the business, and a low score on a site that still books plenty of work is not a contradiction. It just means there is a specific, fixable thing sitting between a visitor and a next step, and now there is a name for it instead of a vague feeling that the site could be better.

What it cannot tell you

A scan reads what is publicly there. It cannot see your actual conversion numbers, your ad account, or your CRM, and it should not claim to. It will not hand you an exact revenue figure, because it has no way to know your numbers, and anyone claiming an exact dollar amount from a public scan alone is guessing. What it can do honestly is point at the specific gap, the broken link, the missing header, the slow page, and let you decide what it is worth fixing.

Run it on your own site

If you have never had your site looked at this way, it usually takes less time than reading this post. Enter the address, let it read the public pages, and see what comes back. Nothing is charged, nothing is installed, and you keep the report either way.

[Check your own site](/)